Economics and Media Analytics

During this four-year degree programme, undergraduates will read both their majors in both Economics and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).

The Economics and Media Analytics curriculum combines a broad introduction to principles of economics and research methods for analysing media audiences and impact. By honing their expertise in both areas, students prepare for public and private sector careers in which they set the future direction for new media. Other NTU programmes are better suited for students who wish to learn other skills at the intersection of economics and communication, such as business or economics reporting. However, this curriculum is best suited for strategising for twenty-first media. 

Graduates will gain the ability to analyse and condense complex data into an easily understandable format targeted at different audiences. They will also develop an informed and critical understanding of the economy, media and mass communication.

Career options include Business Analytics Specialist, Social Media Analyst, Market researcher and decision analyst, another possible career option is Behavioural Economist. Behavioural economists use human behaviour data in designing economic policy. They improve economic understanding using studies on the psychology of decision making. Many may work as market research analysts, since they need to review the behavioural patterns of consumers and other businesses in order to make sound economic theories to explain various patterns.


Curriculum for AY2020 Intake and after

Major Requirements
General Education Requirement (GER)
Total (AUs)
Prescribed Electives
Final Year Project
GER Core
GER Prescribed Electives
GER Unrestricted Electives
Media Analytics

*Students may select one or two Final Year Projects, subject to the approval of the host schools. If they select just one, they have to read two 4000-level courses to fulfill the 8AUs requirement of the other discipline.

Curriculum for AY2016 & AY2017 Intake  I  AY2018 & AY2019 Intake​


I. Economics Curriculum​


5 courses: 15 AUs
HE1001 Microeconomics Principles
HE1002 Macroeconomics Principles 
HE2001 Intermediate Microeconomics 
HE2002 Intermediate Macroeconomics 
HE2004 Introductory Econometrics OR HE2005 Principles of Econometrics

Prescribed Electives
11 Courses: 36 AUs

1. Minimum two (2) HE1XXX courses [6 AUs] from the following 3 courses:

          • HE1003 Basic Mathematics for Economists and HE1004 Introduction to Statistical Theory and Methods
  • HE1003 Basic Mathematics for Economists and HE1005 Introduction to Probability and Statistical Inference


2. Six (6) HE2XXX/HE3XXX courses [18 AUs] from the list of PEs below

3. Three (3) HE4XXX courses [12 AUs] from the list of PEs below

Economics Prescribed Electives
HE2006 International Monetary Economics
HE2007 Money and Banking
HE2010 Development Economics
HE2011 Labour Economics & Labour Relations
HE2013 International Trade
HE2015 Macroeconomic Issues and Policies in Contemporary China
HE2020 Survey Methods and Sampling Technique
HE2021 Public Economics
HE2022 Industrial Organisation and Business Strategies
HE2023 Housing Economics
HE3001 Mathematical Economics
HE3002 Game Theory & Applications to Social Sciences
HE3003 The Chinese Economy
HE3004 Health Economics
HE3005 Environmental Economics
HE3007 Financial Economics
HE3011 Cost‐Benefit Analysis
HE3013 Urban Economics
HE3014 Economics of Corporate Finance
HE3016 Principles of Mathematics Finance
HE3021 Intermediate Econometrics
HE3022 Econometric Modelling & Forecasting
HE3023 Econometric Analysis of Financial Data
HE3024 Introduction to Applied Economic Policy Research
HE3025 Introduction to Data Analytics
HE4001 Advanced Microeconomics
HE4002 Advanced Macroeconomics
HE4003 Advanced International Finance
HE4004 Behavioural Economics
HE4005 Growth Theory and Empirics
HE4010 Singapore Economy In A Globalized World
HE4011 Current Topics in Economics
HE4013 Experimental Economics
HE4015 Personnel Economics
HE4017 Monetary Economics
HE4018 Finance and Development
HE4020 Econometric Time Series Analysis
HE4021 Advanced Econometrics
HE4022 Empirical Strategy and Programme Evaluation
HE4023 Economics of Organisations and Corporate Management

For Course Description, please click here.

Cross-list Courses
These courses are offered by other prorgammes are not only relevant to the study of Economics but also provide breadth from a different perspective. For the list of courses that could be counted towards the Economics curriculum, please click here.


II. Media Analytics Curriculum​


5 courses: 15 AUs
CS0209 Media Law, Ethics, & Policy
CS2008 Fundamentals of Research

CS2400 Foundation of Information Analytics
CS2401 Information Analytics: Tools, Techniques and Technologies
CS2405 Data Mining

Prescribed electives: Methods Group
5 courses: minimum 18 AUs
CS2024 Web Design and Technologies
CS2403 Information Visualization and Presentation
CS2404 Information Representation and Organisation ​
CS4022 Social Media Mining
CS4037 Audience Research Methods
CS4042 Advanced Research Methods
CS4050 Bayesian Data Analysis and its Applications

CS4264 Introduction of Network Analysis
CS4313 Programming in Python

Prescribed electives: Conceptual group
5 courses: minimum 16 AUs
CS2056 Psychology and Communication
CS2057 Media Effects
CS2090 Digital Media Entrepreneurship
CS4039 Frontiers in Communication Science
CS4059 Public Opinion
CS4060 Persuasion and Social Influence

CS4061 Global Media Issues and Policy
CS4072 Digital Media and Human Relationships
CS4092 New Media and Society
CS4267 Effects of Virtual Reality Technologies

For Course Description, please click here.