Psychology and Media Analytics

During this four-year degree programme, undergraduates will read both their majors in both Psychology and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences(SSS) and the Wee Kim Wee School of Communication and Information(WKWSCI).

The Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. In addition to a broad introduction to psychology, students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media. They learn how to identify characteristics of messages that are more effective than others. Other NTU programmes are better suited for students who wish to develop their skills in areas like writing and making images, but this curriculum is for the student who wants to learn cutting-edge methods for analyzing using it strategically.

Graduates will develop skills to conduct research on marketing and consumer behaviours. They will gain the understanding of ways in which media influences human behaviour.

This will pave the career path for graduates to venture into broadcasting companies, marketing and advertising firms, schools, healthcare organisations, government and private research facilities, etc.

Curriculum for AY2018 Intake and after

Major Requirements (AUs)
General Education Requirement (GER) (AUs)
Total (AUs)
Prescribed Electives
Final Year Project
GER Core
GER Prescribed Electives
GER Unrestricted Electives
Media Analytics
Psychology or Media Analytics
 *Students may select one or two Final Year Projects, subject to the approval of the host schools. If they select just one, they have to read two 4000-level courses to fulfill the 8AUs requirement of the other discipline.

Curriculum for AY2016 Intake  l  AY2017 Intake


​I. Psychology Curriculum

4 courses: 12 AUs
HP1000 Introduction to Psychology
HP2100 Research Design and Data Analysis in Psychology
HP2400 Social Psychology
HP2600 Cognitive Psychology

To read either one of the two following courses on fundamentals of social science research
1 Course: 3 AUs
HP1100 Fundamentals of Social Science Research; or
CS2008 Fundamentals of Research
*Note: HP1100 is psychology centric, while CS2008 has a media analytics focus.

Prescribed Electives
11 Courses: 38 AUs

1. Minimum three (3) HP2XXX courses [9 AUs]
Choose tthree out of four: 
    -  HP2200 Biological Psychology
    -  HP2300 Developmental Psychology
    -  HP2500 Personality and Individual Differences
    -  HP2700 Abnormal Psychology

2. Minimum two (2) HP3XXX courses [6 AUs]

3. Minimum three (3) HP4XXX level courses [12 AUs], at least one must be a laboratory course  
4. Remaining 11 AUs from HP2XXX/3XXX/4XXX courses

Psychology Prescribed Electives

HP3002 Positive Psychology
HP3003 The Psychology of Everyday Design
HP3004 The Psychology of Food and Eating
HP3100 Selected Topics in Basic Psychological Sciences
HP3101 Applied Statistical Methods for Psychological Research
HP3200 Selected Topics in Social and Personality Psychology
HP3201 Evolutionary Psychology
HP3203 Conservation Psychology
HP3204 An Ape's Guide to Human Language
HP3205 Animal Behaviour
HP3206 Environmental Psychology
HP3300 Selected Topics in Applied Psychological Sciences
HP3302 Cognitive Development
HP3402 Social Cognition
HP3501 Human Motivation
HP3601 Human Memory
HP3603 Sensation and Perception​
HP3702 Child Psychopathology
HP3703 Health Psychology
HP3704 Introduction to ​Neuropsychology
HP3708 Biopsychosocial Criminology
HP3802 Personnel Psychology
HP3804 Psychological Testing
HP3805 Managing Organisational Behavior
HP3806 Consumer Psychology
HP3807 Occupational Health Psychology​
HP3901 Cultural Psychology

Laboratory Courses
(All students who intend to complete a Graduation Project/FYP in Psychology are required to complete one laboratory course before starting the Graduation Project/FYP)

HP4021 Laboratory in Human and Animal Neuroscience
HP4031 Laboratory in Developmental Psychology
HP4041 Laboratory in Social Psychology
HP4051 Laboratory in Personality and Individual Differences
HP4061 Laboratory in Cognitive Psychology
HP4081 Laboratory in Industrial and Organizational Psychology
HP4091 Current Research in Cultural Psychology

Professional Courses
HP4102 Trauma Psychology, Crisis Intervention and Management
HP4103 The Forensic Psychology of Crime, Terrorism and Disasters
HP4104 Evidence-based Practice in Clinical Psychology
HP4105 Correctional Psychology
HP4106 Mental Health in the Community
HP4107 Industrial-Organisational Psychology in Practice

HP4002 Qualitative Methods in Psychology
HP4012 Applied Multivariate Methods for Psychological Research
HP4063 Research Lab in Language in Perception and Thought​
HP4201 Technology and Social Behaviour
HP4222 The Neuroscience of Love
HP4232 Development of Self-Regulation
HP4233 Social Cognition in Childhood
HP4242 Advanced Topics in Social Cognition
HP4243 Intergroup Relations
HP4262 Multisensory Integration
HP4271 Cognitive Neuroplasticity
HP4272 Introduction to Clinical Neuropsychology
HP4273 Introduction to Functional Neuroimaging
HP4274 The Last Dance: Psycho-Social-Cultural Perspectives of Death, Dying and Bereavement
HP4281 Psychology of Leadership
HP4282 Negotiation and Conflict Resolution

For Course Description, please click here.

Cross-list Courses
These courses are offered by other prorgammes are not only relevant to the study of Psychology but also provide breadth from a different perspective. For the list of courses that could be counted towards the Psychology curriculum, please click here


II. Media Analytics Curriculum​

4 courses: 12 AUs
CS0209 Media Law, Ethics, & Policy
CS2400 Foundation of Information Analytics
CS2401 Information Analytics: Tools, Techniques and Technologies
CS2405 Data Mining

Prescribed electives: Methods Group
5 courses: minimum 18 AUs
CS2024 Web Design and Technologies
CS2403 Information Visualization and Presentation
CS2404 Information Representation and Organisation ​​
CS4022 Social Media Mining 
CS4037 Audience Research Methods
CS4042 Advanced Research Methods
CS4050 Bayesian Data Analysis and its Applications
CS4264 Introduction to Network Analysis
CS4313 Programming in Python

Prescribed electives: Conceptual group
5 courses: minimum 17 AUs
CS2056 Psychology and Communication
CS2057 Media Effects
CS2090 Digital Media Entrepreneurship
CS4039 Frontiers in Communication Science
CS4059 Public Opinion
CS4060 Persuasion and Social Influence

CS4061 Global Media Issues and Policy
CS4072 Digital Media and Human Relationships
CS4092 New Media and Society

CS4267 Effects of Virtual Reality Technologies

For Course Description, please click here.

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