Psychology and Media Analytics

During this four-year degree programme, undergraduates will read both their majors in both Psychology and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences(SSS) and the Wee Kim Wee School of Communication and Information(WKWSCI).

The Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. In addition to a broad introduction to psychology, students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media. They learn how to identify characteristics of messages that are more effective than others. Other NTU programmes are better suited for students who wish to develop their skills in areas like writing and making images, but this curriculum is for the student who wants to learn cutting-edge methods for analyzing using it strategically.

Graduates from this programme will be suitable employees in both the public and private sectors in Singapore, and the global employment market. They’ll also be well positioned for post-graduate studies.

One possible career option is Marketing and Advertising Consultant in broadcasting companies, schools, government agencies, hospitals, etc. Using the techniques and analytical skills gained, the consultant will develop ideas and campaigns for their clients, reaching intended markets with effective promotional strategies.

Curriculum for AY2018 Intake

Major Requirements (AUs)
General Education Requirement (GER) (AUs)
Total (AUs)
Prescribed Electives
Final Year Project
GER Core
GER Prescribed Electives
GER Unrestricted Electives
Media Analytics
Psychology or Media Analytics

  *Students may select one or two Final Year Projects, subject to the approval of the host schools. If they select just one, the remaining 8 AUs will be transferred to the Prescribed Electives of the other discipline. 

Curriculum for AY2016 Intake  l  AY2017 Intake


​I. Psychology Curriculum

4 courses: 12 AUs
HP1000 Introduction to Psychology
HP2100 Research Design and Data Analysis in Psychology
HP2400 Social Psychology
HP2600 Cognitive Psychology

To read either one of the two following courses on fundamentals of social science research
1 Course: 3 AUs
HP1100 Fundamentals of Social Science Research; or
CS2008 Fundamentals of Research
*Note: HP1100 is psychology centric, while CS2008 has a media analytics focus.

Prescribed Electives
11 Courses: 38 AUs

• Minimum three (3) level 2000 courses [9 AUs]
  Choose three out of four:
o HP2200 Biological Psychology
o HP2300 Developmental Psychology
o HP2500 Personality and Individual Differences
o HP2700 Abnormal Psychology

• Minimum two (2) level 3000 courses [6 AUs]

• Minimum three (3) level 4000 level courses [12 AUs], at least one of the 4000 level courses must be a laboratory course 
• Remaining 11 AUs from level 2000/3000/4000 courses

Psychology Prescribed Electives
HP3001 Learning and Behavioral Analysis
HP3002 Positive Psychology
HP3003 Engineering Psychology
HP3101 Applied Statistical Methods for Psychological Research
HP3201 Evolutionary Psychology
HP3202 Alcohol, Drugs and Behaviour
HP3203 Conservation Psychology
HP3204 An Ape's Guide to Human Language
HP3301 Issues and Concerns in Adolescence
HP3302 Cognitive Development
HP3401 The Social Psychology of Human Communication
HP3402 Social Cognition
HP3501 Human Motivation
HP3601 Human Memory
HP3602 Reading Development and Disorders
HP3603 Sensation and Perception
HP3701 Psychological Adjustment and Mental Health
HP3702 Child Psychopathology
HP3703 Health Psychology
HP3704 Introduction to Clinical Neuropsychology
HP3705 Clinical Community Psychology
HP3706 Biofeedback & Neurofeedback:Health and Performance
HP3707 The Psychology of Pain and its Management
HP3708 Biopsychosocial Criminology
HP3801 Psychology in the Workplace
HP3802 Personnel Psychology
HP3804 Psychological Testing
HP3805 Managing Organisational Behavior
HP3806 Consumer Psychology
HP3807 Occupational Health Psychology
HP3901 Cultural Psychology
HP3902 Psychology in the Asian Context

Laboratory Courses
HP4021 Laboratory in Human and Animal Neuroscience
HP4031 Laboratory in Developmental Psychology
HP4041 Laboratory in Social Psychology
HP4051 Laboratory in Personality and Individual Differences
HP4061 Laboratory in Cognitive Psychology
HP4062 Laboratory in Human Factors
HP4081 Laboratory in Industrial and Organizational Psychology
HP4091 Current Research in Cultural Psychology

Professional Courses
HP4017 Industrial-Organisation Psychology in Practice
HP4101 Clinical Psychology
HP4102 Trauma Psychology, Crisis Intervention and Management
HP4103 The Forensic Psychology of Crime, Terrorism and Disasters
HP4104 Evidence-based Practice in Clinical Psychology
HP4105 Correctional Psychology
HP4106 Mental Health in the Community
HP4107 Industrial-Organisational Psychology in Practice

HP4002 Qualitative Methods in Psychology
HP4012 Applied Multivariate Methods for Psychological Research
HP4201 Technology and Social Behaviour
HP4211 Agent-Based Computational Psychology
HP4221 Primate Psychology
HP4222 Comparative Physiology of Social Interaction
HP4231 Social and Emotional Development
HP4232 Development of Self-Regulation
HP4233 Psychological and Sociomoral Reasoning in Infancy
HP4241 Interpersonal Relations and Family Studies
HP4242 Advanced Topics in Social Cognition
HP4243 Intergroup Relations
HP4251 Psychobiology of Creative Personalities
HP4261 Computational and Cognitive Neuroscience of Vision
HP4262 Multisensory Integration
HP4263 Language in Perception & Thought
HP4271 Cognitive Neuroplasticity
HP4272 Neuropsychology
HP4273 Introduction to Functional MRI
HP4274 The Last Dance: Psycho-Social-Cultural Perspectives of Death, Dying and Bereavement
HP4281 Psychology of Leadership
HP4282 Negotiation and Conflict Resolution

For Course Description, please click here.


II. Media Analytics Curriculum​

4 courses: 12 AUs
CS2400 Foundation of Information Analytics
CS2401 Information Analytics: Tools, Techniques and Technologies
CS0209 Media Law, Ethics, & Policy
CS2405 Data Mining

Prescribed electives: Methods Group
5 courses: minimum 18 AUs
CS2024 Web Design and Technologies
CS2403 Information Visualization and Presentation
CS4022 Social Media Mining 
CS4037 Audience Research Methods
CS4042 Advanced Research Methods
CS4050 Bayesian Data Analysis and its Applications
CS4264 Introduction to Network Analysis

Prescribed electives: Conceptual group
5 courses: minimum 17 AUs
CS2006 Theories of Visual Communication and their Applications
CS2057 Media Effects
CS2090 Digital Media Entrepreneurship
CS4061 Global Media Issues and Policy
CS4072 Digital Media and Human Relationships
CS4092 New Media and Society

For Course Description, please click here.