07 Jul 2011
Conference Hall, Asia-Europe Foundation (ASEF), 31 Heng Mui Keng Terrace, Singapore 119595
5pm – 7pm
Co-organised by the Asia-Europe Foundation (ASEF), the National Centre for Research on Europe – New Zealand (NCRE), and the EU Centre in Singapore
With the implementation of the 2009 Lisbon Treaty and the corresponding appointment of the first High Representative for Foreign and Security Policy and launch of the European External Action Service (EEAS), the EU has embarked on a new phase of international diplomacy. The briefing will examine the external image of the EU across the Asia-Pacific and will assess the effectiveness of the newly created EEAS. This will be achieved by drawing on the interim research findings of a study examining the perceptions of the EU in 10 Asia-Pacific members of the Asia Europe Meeting (ASEM), including Singapore. These interim findings include the results of 6 months of daily detailed analysis of EU related news featured in over 40 media outlets across the 10 locations
In addition to assessing the role of the EEAS in promoting the EUs image in the Asia-Pacific, the project offers important feedback for a variety of Asian and European interest groups. The research offers insights into the perceptions of the EU as a major actor in the region in terms of Business and Trade, Policy and Governance issues, Arts and Culture, and Environment and Development issues, to name but a few areas. The research findings can be utilised as an important source of information for Asian and European organisations such as business networks, the private sector (tourism and advertising), member state diplomatic corps, cultural houses and political foundations, NGOs and academic institutions.
The findings presented during the panel briefing will focus on the media imagery of the post-Lisbon EU across the 10 countries, with specific attention paid to the cases of Singapore and China. To date only the media research has been completed while the two remaining research components, opinion leader interviews and public opinion survey, will be completed by September 2011 and January 2012 respectively.
Prof. Martin Holland – National Centre for Research on Europe, University of Canterbury, New Zealand
Dr. Natalia Chaban – National Centre for Research on Europe, University of Canterbury, New Zealand
Dr. Li Zhang –Post-Doctoral Researcher, University of Nottingham
Mr. Loke Hoe Yeong – Researcher, EU Centre in Singapore
Dr. Yeo Lay Hwee – Director, EU Centre in Singapore
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