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Panel Discussion on “Winning Hearts and Minds” – the Role of Culture in International Relations




 Speaker
Various Speakers (please see flyer)

 Date
22 February 2016 (Monday)
 Venue

Grand Amphitheatre, ESSEC Asia-Pacific Campus, 5 Nepal Park, Singapore 139408

 Time
3.00pm to 5.00pm

 Downloads

The EU Centre in Singapore and ESSEC Business School organised a panel discussion on “Winning Hearts and Minds” – the Role of Culture in International Relations on the 22 February 2016 (Monday), 3.00pm to 5.00pm, Grand Amphitheatre, ESSEC Asia-Pacific Campus, 5 Nepal Park, Singapore 139408 .

While the importance of culture in international relations was recognised during the ideological competition of the Cold War, the “end of history” hubris during the immediate post-Cold war period led to a certain disregard in the importance of cultural understanding and appreciation in the conduct of international relations. The 9/11 terrorist attacks and the rise of Islamic fundamentalism has led to renew focus and discussion on issues of values, culture and identity. Questions on how to win the “hearts and minds” in the conduct of foreign policy, and the importance of cultural diplomacy has regained a certain urgency. How can cultural richness and diversity be harnessed by nations and regional entities such as the European Union (EU) and the Association of Southeast Asian Nations (ASEAN) to promote and strengthen intra-regional and international cooperation? And how important is cultural diplomacy in international relations? These are some of the questions that will be discussed in the panel.

The panel discussion featured Dr Michael Reiterer, Ambassador & Principal Advisor at the European External Action Service and Professor Cedomir Nestorovic, expert on Islamic marketing and Professor of Geopolitics at ESSEC Business School. The panel was moderated by Professor Tommy Koh, Ambassador-At-Large, Ministry of Foreign Affairs, Singapore and Dr Yeo Lay Hwee, Director of EU Centre.

Please have a look at highlights from the panel discussion:

https://www.youtube.com/watch?v=RDx-w_EVzQc​